Sierra Nevada Brewing Co to locate East Coast manufacturing & distribution operation in AdvantageWest region
Date Posted: 1/25/2012
Henderson County facility to create 95 full-time, 80 part-time and 60 construction jobs, with a taxable investment of more than $100 million
After looking at more than 200 sites east of the Mississippi, Sierra Nevada Brewing Co., based in California, has announced their plans to locate their East Coast brewing, bottling, and distribution operation in the AdvantageWest region. The family-owned pioneer in craft brewing plans to create 95 full-time and 80 part-time jobs and invest $107.5 million during the next five years in Henderson County. In addition the company expects to create about 60 construction and mechanical jobs during its 24-month building phase. These jobs will be created in gradual phases starting in mid-to-late 2012 and continuing through 2013.
“We’re delighted that Sierra Nevada has chosen Mills River in Western North Carolina for their East Coast manufacturing and distribution operation,” said Tom Alexander, Chairman of the AdvantageWest Board of Directors. “I’m particularly proud of the key role AdvantageWest played in bringing them here. Our staff has worked diligently for almost a year on this project – ever since Matt Raker, AdvantageWest’s VP for Entrepreneurship & AdvantageGreen, learned about this opportunity while he was attending a renewable energy site-consultant conference in Tulsa, Oklahoma.”
“Upon learning of the opportunity, we worked closely with the consultants, company officials and the 23 counties in our region to find sites that matched the requirements for this project. Originally 11 sites in five counties from across the AdvantageWest region were submitted,” explained AdvantageWest President & CEO Scott Hamilton. “We served as the ‘go-to people’ for the company - essentially we were a one-stop shop for this project.”
“As the company narrowed down their site search, AdvantageWest continued to work closely with Sierra Nevada, the Town of Mills River, Henderson County, and the N.C. Department of Commerce, doing everything we could to win this project for our region,” said Hamilton. “We are thrilled that all this effort paid off in creating new jobs and taxable investment in the AdvantageWest region, and heartily welcome Sierra Nevada to Western North Carolina.”
Founded in 1980, Sierra Nevada currently employs in excess of 500 dedicated employees and is the second largest privately held brewery in the United States. Salaries at the Mills River location will vary by job function, but the average annual wage for the new jobs will be $41,526 plus benefits, which exceeds the average annual wage in Henderson County. For more information about Sierra Nevada Brewing Co. including job opportunities, visit www.SierraNevada.com.
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Testimonial
In an effort to respond to the diverse economic development needs of North Carolina, then State Representative Martin Nesbitt introduced legislation creating the regional economic development partnerships. It was this extraordinary insight that allowed AdvantageWest to become one of the most innovative and nimble economic development programs in the state.
Gordon S. Myers
Founding Chair
AdvantageWest Board of Directors

Amanda Baranski
, Executive Assistant & Assistant Corporate Secretary
AdvantageWest
134 Wright Brothers Way
Fletcher, NC 28732
ph. 828-687-7234
fx. 828-687-7552
Email Amanda Baranski
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